Abandoned cart recovery: a practical guide

By Nerja AI

What is abandoned cart recovery?#

Abandoned cart recovery is the process of contacting an eligible shopper who added products to a cart but did not complete a purchase. A useful reminder identifies the products and provides a clear route back to checkout.

How is cart abandonment different from browse abandonment?#

Cart abandonment follows an add-to-cart event without a purchase. Browse abandonment follows a product view without an add-to-cart or purchase. Keep these audiences separate so the message reflects what the shopper actually did.

Which recovery channel should a store use?#

Choose email, SMS or WhatsApp according to the shopper’s consent and the contact information available. Start with one channel, apply frequency limits and respect unsubscribe requests before adding follow-ups.

When should recovery messages stop?#

Check purchase and unsubscribe events before each send. Stop a recovery sequence when the shopper purchases, withdraws consent or no longer qualifies for the audience.

How should recovered revenue be measured?#

Define the attribution window and qualifying campaign interaction before reporting revenue. Attributed revenue describes purchases linked to a campaign; incremental revenue requires a comparison such as a randomized holdout group.

Set up recovery with Nerja AI#

1. Connect your store and verify product-view, cart and purchase events.
2. Build an audience from the shopper activity you want to address.
3. Review the campaign content, product context and eligible recipients.
4. Monitor campaign attribution and compare results with your store’s orders.

Compare plans or ask support about your integration.