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Nerja AI documentation
Everything you need to connect your store and mobile app to Nerja: the Nerja Tag, the mobile SDK, events, permissions, push notifications and campaigns.
Nerja AI watches what shoppers do on your store and in your app, scores who is about to buy or leave, and recovers revenue with personalised email, SMS, WhatsApp and push campaigns. These docs explain how to connect your data, why each piece is needed, and what permissions it asks for — in plain language, with copy-paste code.
What Nerja does#
- Collect — the Nerja Tag (website), the mobile SDK (apps) or the API send events and identify people.
- Understand — events are joined into one profile per person and scored for intent.
- Reach — audiences and event triggers launch campaigns on the channels the person can actually be reached on.
- Prove — delivered, opened, clicked and purchased are tracked back to the campaign.
Four ways to send data#
Nerja Tag
your website
Mobile SDK
Android + iOS
REST API
servers, POS
Store sync
Shopify · WooCommerce · Salla
Nerja AI
one profile per person → intent → campaigns
Email
SMS
WhatsApp
Push
app + browser
| Source | Best for | Needs code? |
|---|---|---|
| Nerja Tag | Any website — one script tag, events detected automatically | No (paste one line) |
| Mobile SDK | Android and iOS apps — events, push tokens, deep links | Yes (a few lines) |
| API | Servers, POS, custom apps | Yes |
| Store integrations | Shopify, WooCommerce, Salla — orders and customers sync | No (connect) |
Pick your path#
Prefer to talk it through? Book a 30-minute call with the Nerja team.
Something unclear or missing? Email support@nerja.ai and we will improve this page.